Design Your Strengths-Based Career™
Strengths-Based Career Coaching for Mid-Career Professionals
What if you could finally use your natural strengths to create a career that's value-aligned and rewarding?
The truth is, you have unique strengths that make you irreplaceable. Most people just never learn how to identify and leverage them.
When you know your superpowers, that's where everything changes.
This program is designed for high achiever professionals who want:
We integrate CliftonStrengths (StrengthsFinder), design thinking and coaching to build your Personalised Game Plan
Throughout this transformative journey, you will be guided through my proprietary framework to give you clarity, confidence, and structure in your transition.
You'll receive a personalized Game Plan - a blueprint that captures your discoveries and lays out a strategic roadmap for your transition and future.
Client Testimonials
"Every decision making was a breeze after."
With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Every decision making was a breeze after."
Michelle Goh
Branch Division Director, Singapore
Real Estate
"Unveiled a map to my full potential"
Shu Yi pushed me to see the immense power of my strengths. The session left me energised and equipped – with a deeper understanding of myself and a clear roadmap to achieving greater success through my strengths.
Shu Ping Khew
Deputy Managing Director, Tate Anzur
Public Relations
"A highly effective coach offering valuable insights"
Shu Yi is a highly effective coach, offering valuable insights with questions bringing deeper reflection. Our sessions leave me with a sense of curiosity and a refreshing boost of energy.
Ian Douglas
Director of Solution Engineering
Technology
I specialise in helping people create strengths-based careers or businesses.
This is a transformative 6-session coaching experience tailored for mid-career professionals at crossroads.
We dig beneath the surface to understand what truly drives you, leveraging your natural strengths to create a career that aligns with your passions and values.
How is my coaching different?
We're entering an era where AI handles more of the predictable work. The professionals who thrive will be the ones who know exactly what they bring that no algorithm can replicate. That's what we're building toward.
I spend more time than traditional career coaches digging into the patterns across your life and work. The recurring themes in when you've been at your best, the environments where you come alive, the threads connecting your wins that you've never noticed.
Most traditional career coaches focus on the job search - resumes, interviews, LinkedIn optimization. Yes, that's important, but I lead withwhat comes beforethat: getting ruthlessly clear on what you're built for, so every move you make from here is grounded in something real.
Result: A personalized career strategy around your unique gifts and skills.
What to Expect from my Coaching Style:
- Direct, honest conversations: I'll reflect back what I see, including your blindspots
- A structured process with clear agenda and proprietary frameworks
- A focus on your specific goals and outcomes - not open-ended chats
- An outside perspective from someone who's sat in corporate leadership and knows how those rooms work
What You’ll Achieve:
Find Your Zone of Genius
Gain a thorough insights of your strengths, values, and the environments where you thrive, enabling informed career decisions.
Using the Gallup CliftonStrengths assessment ( StrengthsFinder), you'll identify your unique talent profile and turn it into a concrete career strategy.
Clarity and Confidence in Your Career Direction
You will get clear on your career direction and be able to position yourself in the best light for opportunities that come your way.
Your Personalised Career Blueprint
By the end of the program, you will get your customized Career Game Plan, outlining a tailored strategy, your unique success factors, and specific actions and milestones.
Develop inside-out confidence and
chart a clear path in 3 months
What's Inside the Coaching Program?
Module 1
Build Your Career Compass
Your Strengths and Unique Edge
Discover your core strengths and how they can be leveraged in your career using Gallup CliftonStrengths (StrengthsFinder).
Your Compass for Decision Making
Define your career non-negotiables to guide your future decisions.
Module 2
Skills and Mindset Upgrade
Current vs Future
Conduct a detailed audit of your current skills, experiences, and aspirations. Identify gaps that needs to be addressed.
Mindsets & Beliefs
Review limiting beliefs and obstacles that currently hinder your progress. Cultivate empowering mindsets to set you up for career success.
Module 3
Build Your Career Strategy
Create the Roadmap
Ideate on potential pathways. Create a clear, actionable plan with prioritized milestones to guide your journey with ease.
Refine Your Strategy
Refine your strategy and development plan to ensure ongoing progress and long-term success.
The next step is yours.
Your career deserves a coach who truly fits your needs. Let's find out if we're the right match.
Ready to explore further? A starting point is to schedule a call fit.
Frequently Asked Questions
Traditional career coaching tends to focus on resume writing, interview preparation, and job search mechanics - the outer game. Strengths-based coaching starts from the inside out. We first identify what you naturally do well and what gives you energy, then design a career strategy around that. The result is a clear career path you feel good and motivated to pursue, not just qualified for.
No. My clients come to me precisely because they don't have clarity yet. They know something needs to change but aren't sure what direction to take. That's exactly what the process is designed to resolve. We use your CliftonStrengths results, values exploration, and skills audit to uncover and explore directions that fit - not force you into a predetermined path.
Not at all. Some clients want to pivot completely. Others want to redesign their current role to better fit their strengths, negotiate for different responsibilities, or position themselves for a promotion. You are a unique individual and the coaching is adapted to where you are and what you need.
By the end of the program, you'll have clarity on your strengths and how to leverage them, a defined career direction, a personalised Career Game Plan with concrete milestones, and the confidence to execute on it. Past clients have used the program to land new roles, negotiate promotions, launch businesses, and redesign their current positions.
f you're a mid-career professional with 10+ years of experience who's questioning your next step - and you want it to mean something to you personally, not just look good on paper - you are likely a good fit for my program. We work best with people who want a structured process that allows them to explore themselves at a deeper level and take concrete actions.
The best way is to book a free 30-minute consultation (non-obligation) and I'll give you an honest assessment of whether this program is right for your situation.
CliftonStrengths is an online assessment by Gallup that uncovers your Top 5 natural talents — the things you do well that also give you energy. It's not a personality quiz. It identifies your specific combination of strengths out of 34 possible themes, giving us a precise starting point for your coaching. Yes, it's included in the program. You'll complete it before our first session and we use your results as the backbone of everything that follows - from discovering yourself deeply, exploring career directions to your brand positioning.
By the end of the Design Your Career program, you'll have a clear understanding of what you're built for, a career direction that actually excites you, and a personalised Game Plan with concrete next steps.
But the real result is how you feel - all my clients walk away with a quiet confidence in their decisions that they haven't had in years. Past clients have used this clarity to land senior roles, negotiate significant pay raises, promotions, launch new businesses, and completely redesign how they work.
About the Coach
Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant
Harmony | Responsibility | Focus | Futuristic | Empathy | Relator | Belief | Restorative | Consistency | Achiever
I specialize in empowering mid-career professionals to pursue energising career possibilities through a strengths-based approach. Before founding The Strengths Co., I held various technical leadership roles at Accenture, Standard Chartered Bank, and Salesforce, working with the largest MNCs to drive digital transformation. My business acumen and technical experience comes in highly valuable if you're looking for a career in technology.
My coaching style is goal-oriented, collaborative, and perceptive - I tailor my approach to your unique strengths and preferences. I don't believe there is a one-size fits all approach for everyone.
Based in Singapore, Shu Yi is a mother of three who advocates for leveraging strengths to enhance both personal and professional life.
Industry Specialties: Technology and Financial Services (Banking and Insurance)
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