About The Strengths Co.
Helping people and businesses accelerate their goals through their strengths
Meet the Founder
Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant
Traditional career paths are dead.
To thrive in the future of work with AI, means embracing what makes you unique -harnessing your strengths to forge your own path with confidence.
She specialises in working with mid-career professionals to unlock inner confidence and clarity, transforming their innate talents and strengths into fulfilling careers.
Her career coaching helps clients move from feeling stuck to taking confident steps forward, navigating career transitions with renewed focus and purpose.
Before founding The Strengths Co., she held various leadership roles at Accenture, Standard Chartered Bank, and Salesforce, working with the largest MNCs to drive transformation strategy.
Today, she integrates these strategic frameworks with science of positive psychology to guide individuals through career transformations, offering a structured and personalized roadmap for success.
With over 16 years in technology consulting and pre-sales, she possesses deep expertise in applying strengths to real-world complex work scenarios and managing the dynamics of diverse teams.
Shu Yi believes in the power of aligning personal strengths and values with professional goals to achieve a sustainable productive work/life rhythm for effective leadership.
As a recognized thought leader, Shu Yi actively contributes to global discussions on leadership and personal development in various platforms and media features.
A working mother of three, she brings empathy and authenticity to her coaching, helping clients achieve both professional success and personal fulfillment.
Her mission is to inspire individuals to harness their unique strengths and use them to create meaningful impact in their careers and communities.
Specialisation:
- Strengths-based career transformation
- Mid-career transitions (>10 years experience)
- Developing technical experts into effective leaders
Industry Specialties:
- Technology
- Financial Services (Banking and Insurance)
- Government and Public Sector
“Don't ask what the world needs.
Ask what makes you come alive and go do it.
Because what the world needs are people who have come alive.”
Howard Thurman
Our Core Values
Imagine a world where people thrive in careers that embrace their unique gifts and strengths.
Our mission is to empower individuals, teams, and organizations to unlock their potential by understanding and leveraging their unique strengths.
Strengths First
We encourage others to tap into their strengths and celebrate their unique abilities.
Be You
We believe that your individuality is your greatest asset. Whether you’re part of our team or one of our clients, we encourage you to show up authentically and embrace what makes you different.
Encourage others to tap into their strengths and celebrate their unique abilities.
Always Growing
We stay curious, adapt to change, and always look for ways to learn and grow.
Be a Force for Good
We strive to make the world a better place through meaningful connection, insights and spreading positive vibes.
Our Commitment to Sustainability
At The Strengths Co., we believe that building a thriving future of work means taking responsibility for how we impact the environment. We’re committed to making sustainable choices in the way we operate and deliver our programs.
Sustainable Spaces
Our office and workshops are held at Singapore Land Tower, a BCA Green Mark Platinum-certified building. This certification reflects the highest standards of energy efficiency and sustainability, helping us minimize our environmental footprint. We prioritise choose green-certified venues for all in-person sessions to ensure that our commitment to sustainability is reflected in every aspect of our work.
Eco-Friendly Materials
When printed materials are necessary, we make sure they’re produced responsibly. We use recycled, FSC-certified paperand design resources to use minimal ink, reducing waste wherever possible. We also encourage participants to bring reusable notebooks and stationery to cut down on single-use items.
Digital-First Approach
Wherever possible, we use digital resources and virtual tools to reduce paper usage and unnecessary travel.
Companies We Have Worked With
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Client Testimonials
"Every decision making was a breeze after."
With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Every decision making was a breeze after."
Michelle Goh
Branch Division Director, Singapore
Real Estate
"Unveiled a map to my full potential"
Shu Yi pushed me to see the immense power of my strengths. The session left me energised and equipped – with a deeper understanding of myself and a clear roadmap to achieving greater success through my strengths.
Shu Ping Khew
Deputy Managing Director, Tate Anzur
Public Relations
"A highly effective coach offering valuable insights"
Shu Yi is a highly effective coach, offering valuable insights with questions bringing deeper reflection. Our sessions leave me with a sense of curiosity and a refreshing boost of energy.
Ian Douglas
Director of Solution Engineering
Technology
© All Rights Reserved 2024 by The Strengths Co. (A brand under Pantry Muse Pte Ltd)
© All Copyrights 2023 by The Strengths Co.
