In my earlier years in pre-sales, I was trying to be good at everything.
From technical product knowledge, client research, be an industry thought leader, developing customised proposals, building demos with storytelling to delivering impactful presentations.
Despite my best efforts, the pressure to keep up in every area left me feeling tired and sometimes ineffective.
On hindsight, there's a crucial lesson here:
High performance doesn't happen from doing everythingโit comes from focusing on what you do best.
The most impactful moments in my career was when I focused on amplifying my "sweet spot" โ understanding clients deeply, tailoring narratives that resonated with them and simplifying the abstract.
Here's a simple framework I've found helpful in finding your sweet spot:
- ๐๐๐ค๐ ๐๐ญ๐จ๐๐ค: List down the most important tasks in your current role.
- ๐๐ฅ๐จ๐ญ ๐๐จ๐ฎ๐ซ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐๐ฌ: Assess your proficiency and interest for each task, classifying them into the 4 quadrants.
- ๐๐จ๐ฎ๐๐ฅ๐ ๐๐จ๐ฐ๐ง ๐จ๐ง ๐๐ฐ๐๐๐ญ ๐๐ฉ๐จ๐ญ: Identify the intersection where your strengths and passions align. This is where you should focus your efforts for maximum impact. Collaborate or systemize the remaining tasks as needed.
We can make the greatest impact when we spend time and energy on what we do best.
This article was originally posted on LinkedIn
Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant
As a facilitator and Gallup-Certified Strengths Coach, Shu Yi specialises in unlocking individual and organizational performance through the lens of strengths. Prior to founding The Strengths Co. she held leadership positions in technology MNCs in the world such as Accenture, Standard Chartered Bank and Salesforce, partnering with largest clients in APAC in their digital transformation journey across cross-functional disciplines.
With more than 15 years of corporate experience working with organisations in transformation initiatives, she brings a holistic perspective to align team strengths to achieve organisational goals.
Her work centers on nurturing strengths-oriented culture in the workplace to empower impactful careers. Her unique methodology aligns personal strengths and values with professional goal-setting, ensuring a purpose-driven, productive, and fulfilling work/life rhythm.
Industry Specialties: Technology and Financial Services (Banking and Insurance)
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