Find your greatest human leverage in the age of AI
Play to your strengths and
let's make a dent in this world.
On average, you'll spend 90,000 hours at work. Make them count.
We help people identify where they do their best work and design careers, roles and teams around their greatest human leverage - their strengths.
We specialise in strengths-based career coaching, leadership and team development focused on clarity and sustainable high performance.
Increase self-awareness and confidence
Develop leadership and communication skills
Increase trust and sense of belonging in teams
Improve energy and productivity
"Everybody is a CEO of their own careers."
Shu Yi Goh, Founder of The Strengths Co.
Learning how to approach your career like a startup founder can radically help you stay energized, relevant, and in control of your career in a changing world.
Proudly Recognised as a
Company of Good (2025–2027)
We are proud to be awarded the Company of Good (2 Hearts) for our work and impact in strengths-based talent development — contributing to long-term employability and a more resilient workforce in Singapore.
Our Mission
Empower people to thrive in an AI-enabled world with their unique human talents
Don't just survive - thrive.
Research have shown that people who use their strengths everyday are 3X more likely to report excellent wellbeing and 6X more engaged at work.
Understanding your natural strengths helps you develop a strategy on where to optimise your time and energy for a thriving life.
If we can live forever, we could try to be good at everything.
Until then, our best bet on our time is to embrace more of who we are and thrive in our uniqueness.
Our Clients
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We Use Research and Science from Gallup CliftonStrengths®
Find Your Unique Blend of Strengths
Your Strengths are Your Edge.
The Gallup CliftonStrengths® (previously known as StrengthsFinder) is an online assessment that more than 37 million people have taken worldwide.
By answering 177 questions, you will receive a highly personalised report that helps you:
- Discover what you naturally do best
- Strategies to develop your greatest talents into strengths
Discovering your strengths is just the beginning - intentionally applying and investing in them everyday sparks the real change.
Used by more than 90% of Fortune 500 Companies and taken by > 33 million people around the world
Apply the knowledge of your personalised strengths to tackle your career, working on teams and personal relationships
Client Testimonials
"Every decision making was a breeze after."
With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Every decision making was a breeze after."
Michelle Goh
Branch Division Director, Singapore
Real Estate
"Unveiled a map to my full potential"
Shu Yi pushed me to see the immense power of my strengths. The session left me energised and equipped – with a deeper understanding of myself and a clear roadmap to achieving greater success through my strengths.
Shu Ping Khew
Deputy Managing Director, Tate Anzur
Public Relations
"A highly effective coach offering valuable insights"
Shu Yi is a highly effective coach, offering valuable insights with questions bringing deeper reflection. Our sessions leave me with a sense of curiosity and a refreshing boost of energy.
Ian Douglas
Director of Solution Engineering
Technology
What will happen when we think about what is right with people, rather than what is wrong?
Don Clifton, Founder of Strengths-Based Psychology and Grandfather of Positive Psychology
© All Rights Reserved 2025 by The Strengths Co. (The Strengths Collective Pte Ltd)
