Find a Fulfilling Career You Love
Strengths-Based Career Coaching for Mid Career Change
Are you feeling stuck in a career that doesn't fit anymore?
Making a mid-career switch can feel daunting. But it doesn't have to be.
Having a career coach simplifies the process so you can make confident choices without the stress.
Your unique blend of skills, experience, and strengths are your most powerful tools and what sets you apart
— only if you use them effectively. There are many opportunities out there.
With a clear strategy, what seems far away is actually a lot closer than we think.
Goh Shu Yi
Founder and Certified Strengths Coach
The Strengths Co.
What to Expect from Strengths-Based Career Coaching
Build A Game Plan for Your Career Switch
Thoughout this transformative journey, you will be guided through my proprietary framework to give you clarity, confidence, and structure in your transition.
You'll receive a personalized Game Plan—a blueprint that captures your discoveries and lays out a strategic roadmap for your transition and future.
Client Testimonials
"Every decision making was a breeze after."
With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Every decision making was a breeze after."
Michelle Goh
Branch Division Director, Singapore
Real Estate
"Unveiled a map to my full potential"
Shu Yi pushed me to see the immense power of my strengths. The session left me energised and equipped – with a deeper understanding of myself and a clear roadmap to achieving greater success through my strengths.
Shu Ping Khew
Deputy Managing Director, Tate Anzur
Public Relations
"A highly effective coach offering valuable insights"
Shu Yi is a highly effective coach, offering valuable insights with questions bringing deeper reflection. Our sessions leave me with a sense of curiosity and a refreshing boost of energy.
Ian Douglas
Director of Solution Engineering
Technology
A Career Coach with Specialty in Strengths-Based Careers
This is a transformative 6-session coaching experience tailored for mid-career professionals at crossroads.
I dig beneath the surface to understand what truly drives you, leveraging your natural strengths to create a career that aligns with your passions and values.
How is my coaching different?
Every coach has their unique style, and so is mine.
I focus on your strengths, what makes you unique and tailor your career strategy around it.
I'm not just here to land you the next job, I help you design your next fulfilling chapter that you thrive in.
What to Expect From My Coaching Style
(My Top 5 CliftonStrengths)
Harmony: Comfortable, flowing conversations
Responsibility: I focus on clients committed to real change, giving full attention.
Focus: Structured and organised, my superpower lies in breaking big goals into simple actionable steps, drawing from my 15 years of MNC experience.
Futuristic: Develop exciting, strength-aligned career possibilities.
Empathy: I meet you where you are and follow your pace.
What You’ll Achieve:
Find Your Zone of Genius
Gain a thorough insights of your strengths, values, and the environments where you thrive, enabling informed career decisions.
Clarity and Confidence in Your Career Direction
You will get clear on your career direction and be able to position yourself in the best light for opportunities that come your way.
Your Personalised Career Blueprint
By the end of the program, you will get your customized Career Game Plan, outlining a tailored strategy, your unique success factors, and specific actions and milestones.
Develop inside-out confidence and
chart a clear path in 3 months
What's Inside the Coaching Program?
Module 1
Who Am I?
Your Strengths and Unique Edge
Discover your core strengths and how they can be leveraged in your career using Gallup StrengthsFinder.
Your Compass for Decision Making
Define your career non-negotiables to guide your future decisions.
Module 2
Bridging the Gap
Current vs Future
Conduct a detailed audit of your current skills, experiences, and aspirations. Identify gaps that needs to be addressed.
Mindsets & Beliefs
Review limiting beliefs and obstacles that currently hinder your progress. Cultivate empowering mindsets to set you up for career success.
Module 3
Exploring Career Possibilities
Create the Roadmap
Ideate on potential pathways. Create a clear, actionable plan with prioritized milestones to guide your journey with ease.
Refine Your Strategy
Refine your strategy and development plan to ensure ongoing progress and long-term success.
The next step is yours.
Your career deserves a coach who truly fits your needs. Let's find out if we're the right match.
Ready to explore further? A starting point is to schedule a call fit.
About the Coach
Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant
Harmony | Responsibility | Focus | Futuristic | Empathy | Relator | Belief | Restorative | Consistency | Achiever
I specialize in empowering mid-career professionals to pursue energising career possibilities through a strengths-based approach. Before founding The Strengths Co., I held various technical leadership roles at Accenture, Standard Chartered Bank, and Salesforce, working with the largest MNCs to drive digital transformation. My business acumen and technical experience comes in highly valuable if you're looking for a career in technology.
My coaching style is goal-oriented, collaborative, and perceptive - I tailor my approach to your unique strengths and preferences. I don't believe there is a one-size fits all approach for everyone.
Based in Singapore, Shu Yi is a mother of three who advocates for leveraging strengths to enhance both personal and professional life.
Industry Specialties: Technology and Financial Services (Banking and Insurance)
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